SAN BERNARDINO, Calif. – Country Archer Jerky Co. is opening a new marketing headquarters in Los Angeles, and the company has hired Jeff Wong, former marketing director for PepsiCo., to oversee the hub as the company’s new vice president of marketing.
The company’s marketing team will work from an office near Chinatown starting this month. Los Angeles is known as a city for trendsetters, cultural fusion and “emerging flavor movements,” and the company believes moving its marketing offices to the city will keep the company at the forefront of consumer trends.
In his role as vice president of marketing at Country Archer, Wong is tasked with elevating the company’s jerky and meat stick offerings. Wong brings experience in consumer packaged goods, food and beverage from his work at PepsiCo where he led strategy, innovation and design for brands like Naked Juice and KeVita. Wong also worked for Unilever.
“LA is well-known for its global fusion of flavors and cultures, as well as the hotbed for progressive wellness,” said Eugene Kang, co-founder and CEO of Country Archer. “We’re thrilled to call LA home for our new marketing headquarters, as the culture and community here lend themselves well to driving future innovation and inspiring novel flavors. We’re a bold, high-energy and visionary team, so I’m eager to hit the ground running in LA and see our next phase of growth materialize with Jeff at the marketing helm.”