TORONTO – The Beyond Burger has beaten beef burgers as the first burger to make the menu at Tim Hortons.
The company, which is a unit of Restaurant Brands International Inc., announced the expansion of plant-based offerings to Tim Hortons lunch and dinner menus following the successful launch of Beyond Meat Breakfast Sandwiches in June. The Beyond Burgers will be available in BBQ Beyond Burger and the traditional Beyond Burger.
“Following the success of the Beyond Meat Breakfast Sandwich launch, we wanted to partner with Tim Hortons to offer Canadians a delicious plant-based lunch and dinner option,” said Ethan Brown, founder and CEO of Beyond Meat. “With more and more Canadians interested in incorporating plant-based proteins into their diet, we are excited to be able to make our Beyond Burger available at Tim Hortons restaurants across Canada.”
Tim Hortons began testing the breakfast sandwiches earlier this year at 60 restaurants in the Greater Toronto Area. The breakfast sandwiches and the Beyond Burgers are now available at nearly 4,000 Tim Hortons restaurants across Canada because the burger patty is prepared in the same way as the Beyond Sausage patty for the breakfast sandwiches.
“We’re excited to be able to offer our guests a burger for the very first time. With nearly 4,000 Tim Hortons locations across the country, we are the largest quick service restaurant in Canada to add the Beyond Burger to our menu and at just C$5.69, at one of the most affordable price points as well,” said Mike Hancock, chief operating officer, Tim Hortons. “Our guests are looking for more options and the Beyond Burger is a delicious addition that doesn't compromise on taste or satisfaction.”