LOS ANGELES – FAT (Fresh. Authentic. Tasty.) Brands Inc. and Bloomfield Pty. Ltd. have entered a development deal that will bring six new co-branded Fatburger and Buffalo’s Express restaurants to Shanghai, China.
“When expanding internationally, it's important to identify a partner we can trust with our iconic brand. Markets such as Shanghai, where demand and crowds are large, magnifies this need even more,” said Andy Wiederhorn, CEO of FAT Brands. “We’re thrilled to open more restaurants with the Bloomfield team. They’ve done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”
The company said the new locations will build on FAT Brands’ existing presence in China, where the company currently operates multiple locations in Beijing and Shanghai. Buffalo’s Express is a fast-casual chain that serves chicken wings, proprietary wing sauces, fries, sides, wraps, salads and desserts. Buffalo’s Express currently is co-branded with 72 Fatburger restaurants.
FAT Brands is a global franchising company that acquires, markets and develops fast-casual and casual dining restaurant concepts. The company owns Fatburger, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses.