“Today more than ever, our customers are looking for value without sacrificing great quality products,” said Marc Butler, senior vice president of marketing. “We knew after testing this sandwich in local markets, this product had all the right components to meet the needs of our customers.”
Church’s Mini Sandwich is a white meat breast filet served on a toasted bun with lettuce mayonnaise and pickle. The sandwich is priced at 89 cents each or two for $1.49.
The new sandwich will be promoted with ads on TV, radio, in-store, direct mail and outdoor billboards.