WASHINGTON — The Grocery Manufacturers Association has unveiled four senior-level hires as part of the organization’s ongoing transformation under the new leadership of Geoff Freeman, president and CEO.

Betsy Booren, Ph.D., is set to join the GMA in late November as senior vice president of science and technology. Dr. Booren is senior policy adviser on regulatory compliance, food safety, nutrition and related topics at Olsson Frank Weeda. Earlier, she was vice president of scientific affairs at the North American Meat Institute and president of the Foundation of Meat and Poultry Research and Education.

Brandon Partridge has been named senior vice president of member engagement. Partridge is scheduled to join the association in mid-November. He currently is senior vice president of industry development at the American Frozen Food Institute and earlier held roles at Nestle USA, The Tipton Group and the Cheese Importers Association of America. He also founded his own organic drinkable yogurts company, Skyland Foods.

Katie McBreen and Katie Denis joined the GMA on Oct. 24 as vice president of communications and research and senior director of industry narrative, respectively.

(From left) Katie McBreen, new vice president of communications and research at the GMA; Katie Denis, new senior director of industry narrative for the GMA.
Source: National Retail Federation, US Travel Association

Before joining the GMA McBreen led strategic campaigns around the National Retail Federation’s industry and advocacy priorities. Earlier, she managed the organization’s strategic and executive positioning, crisis communications, advertising and media relations efforts. She also has held roles at the US Chamber of Commerce, Gallatin Public Affairs and the White House.

Denis most recently was with the US Travel Association, where she led “Project: Time Off,” a multi-year initiative to promote the value of travel and drive increased vacation usage. She earlier held roles at the US Chamber of Commerce, Vehr Communications and in the US House and Senate.

“GMA’s best days are ahead,” Freeman said. “We’re bringing together a highly effective, results-driven team with proven association experience to shepherd the organization into its next chapter.

“This is just the beginning of a new GMA led by experienced professionals that will build a strong, contemporary advocacy organization. The new GMA will communicate the industry’s remarkable story, nimbly adapt to changes in the marketplace and concentrate its advocacy on reducing frictions for consumers and industry alike.