BOSTON – Foodservice chain, B.GOOD, announced the hiring of Brent Feldman is its chief marketing officer on July 9. Feldman, whose background is in advertising for the foodservice segment, includes working in an agency role for McDonald’s Corp., Wendy’s and Nestle, most recently worked as the executive vice president, group account director at Hill Holliday, where his clients included Dunkin’ Brands, Chili’s and Coca-Cola. At B.GOOD, which is a fast-casual, farm-to-table concept known for its locally sourced burgers as well as bowls, salads and smoothies, Feldman is charged with developing the chain’s brand image and awareness using fast and consistent marketing methods to increase its sales. B.GOOD operates 46 locations in 12 states in addition to eight restaurants in Europe and five in Canada. Part of the marketing effort will include enhancing customers’ in-store experiences and spotlighting its supplier-partners in the communities where it operates.
"We have big plans to expand the B.GOOD brand in the months and years ahead,” said Chris Fuqua, CEO. “This plan includes driving brand awareness by telling the B.GOOD story, really understanding our customers, innovating through menu and technology and building a culture that makes B.GOOD a fantastic place to work.”
"B.GOOD is an amazing brand with so many admirable attributes and amazing stories," said Feldman. "The surface has barely been scratched on the stories it has to tell about itself. I'm most excited to expose more people to what many already know – that B.GOOD has incredibly delicious food you feel better about eating because of where it comes from and how it's made."