Geoff Freeman
WASHINGTON —  Geoff Freeman will take the helm of the Grocery Manufacturers Association (GMA) as president and CEO on Aug. 1. He will replace Pamela G. Bailey, who announced her plans this past February to retire after 10 years leading the GMA.

Freeman is the president and CEO of the American Gaming Association (AGA), the trade association for the US casino gaming industry.

“Geoff has a proven track record of building unity, creating successful engagement on complex issues and taking a proactive approach to advocacy that drives growth and expansion,” said William (Billy) Cyr, CEO of Freshpet Inc. and head of the GMA’s search committee. “We look forward to benefiting from Geoff’s extensive experience in leading transformative change across industries as diverse as health care insurance, travel and tourism, and casino gaming.”

Prior to joining the AGA, Freeman worked as chief operating officer of the US Travel Association.

“I’ve always been drawn to industries that have a close connection to consumers and am energized by the opportunity to play a role in driving the growth and evolution of one that is a vital part of people’s daily lives,” Freeman said. “I look forward to leading the development of strategies that firmly establish GMA as an effective driver of growth and collaboration in our industry.”

Freeman joins the GMA during a period of transition. A number of the food and beverage industry’s largest companies have discontinued their membership in the group, including the Campbell Soup Co., Nestle, Tyson Foods, Cargill, Dean Foods, Unilever and others.