The Yappah protein crisps come in four varieties, two made with vegetable puree and two made with spent grain. The vegetable puree varieties come in chicken carrot curry and chicken celery mojo flavors. The spent grain items are available in chicken IPA white cheddar and chicken shandy beer flavors.
“With the protein crisps we are taking ‘forgotten’ ingredients and crafting them into a delicious protein snack,” said Rizal Hamdallah, head of Tyson Foods’ Innovation Lab. “For the Yappah brand, sustainability is not an add-on, it’s our DNA. Fighting food waste is just the beginning.”
The brand is not currently available in retail outlets. It is available on Indiegogo, a crowd-funding platform through the month of May. That launch will be followed by a 90-day pilot at a single Chicago-based supermarket.
“We want to connect directly with this enthusiastic community that cares about creating better food. Their reaction to the product, and their engagement with us, will help us get ready for what we hope will be a much broader rollout.”
The new product has a suggested retail price of $2.99 for a single-serve 1.25-oz. can. Once the product is rolled out to retail stores, Tyson Foods said it will be marketed in the “premium section,” and the company is considering additional placement near registers. The product will not be marketed in the traditional potato chip aisle, according to the company.