“We have been a supplier of plant-based proteins for many years, and as the leading manufacturer of organic veggie burgers in the country, we are excited to introduce another plant-based burger,” said Donald Goodman, president of Don Lee Farms. “Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach – making a burger with organic plants. We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold; you would be surprised.”
Don Lee Farms produces meat, vegetarian and plant-based foods for retail, club, foodservice and school foodservice customers. Consumer products are sold at Costco, Whole Foods Markets and Walmart under the Don Lee Farms label, private brands and under brands of their partners.
“It’s a burger made with plants, not with science,” said Danny Goodman, product development spokesman with Don Lee Farms. “As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients. This is the burger for them. This product is another example of what our team develops by focusing on each ingredient’s purpose. Because we crafted this burger from organic and responsible sources, it’s truly the only sustainable replacement for a raw beef burger.”