IDDBA-Datassential graphic showing when consumers purchase prepared foods.
Click here for a larger view. (Source: Datassential, courtesy IDDBA)

Chef-prepared offerings can elevate the service deli to a level of culinary professionalism that today’s consumers crave and often times cannot obtain from quick-service restaurants or carryout, their other frequent choices for meal solutions. The number-one reason why shoppers buy more prepared items from the deli is because the variety has improved, as has the quality of products. Meat and poultry processors can increase sales by staying relevant to these shoppers by providing operators with fully cooked premium products. Rotate flavors. Offer limited-edition or seasonal products. Develop a destination menu featuring foods and flavors from around the world.

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