In his new role, O’Brien will oversee development of digital products and programs. He will report to Stacey Mowbray, president of the Americas.
“I am joining Weight Watchers at a pivotal time of continued transformation,” O’Brien said in a statement. “With ongoing innovation in technology, personalized experiences, and building the Weight Watchers community, I look forward to partnering with the leadership team to accelerate growth in Canada and inspire people to live healthier and happier lives. In addition to the strong path we are on, I am excited at the prospect of deepening our use of data and expanding our Canadian business partnerships.”
O’Brien comes to Weight Watchers Canada from Aeroplan at Aimia, a global marketing and loyalty analytics company where he was chief client officer. In prior roles at Aimia, O’Brien shaped Aeroplan’s commercial and P&L leadership as chief commercial officer.
O’Brien started his career with Mercer Management Consulting. He went on to establish Diesel Think Tank, a marketing and advertising firm that was later purchased by logistics and supply chain company Secor Group. O’Brien is a graduate of the Ivey Business School in London, Ontario, Canada.
“Kevin brings more than 20 years of management, strategic consulting and commercial leadership experience to Weight Watchers,” Mowbray said. “His operational expertise combined with his ability to motivate teams across functions make Kevin a strong leader as we continue our focus on providing members in Canada with a seamless, personalized experience.”