Matthew Wadiak will become an advisor to the meal kit company.
NEW YORK – Blue Apron Holdings Inc. announced a reorganization of the company’s executive leadership in which co-founder Matthew Wadiak will step down from his role as COO.

Wadiak was named a senior advisor to the meal kit subscription company, while supply chain management veterans, who will report to CEO Matt Salzberg, were promoted to more senior roles.

“As a co-founder and member of our executive leadership team, Matt Wadiak has played an instrumental role in driving forward Blue Apron’s mission to make incredible home cooking accessible to everyone,” Salzberg said in a statement. “His contributions to the company have been immeasurable and we thank Matt for his unwavering dedication over the past five years.”

Tim Smith, who previously was Blue Apron’s vice president, Supply Chain, was promoted to senior vice president and general manager of a newly created Consumer Products team. In his new role, Smith will oversee a management team tasked with driving innovation at the company “… inclusive of its culinary, supply chain, packaging, and consumer insights functions,” the company said.

Smith brings more than 15 years of general management and supply chain development expertise to his new role at Blue Apron. Before joining the meal kit company, Smith was general manager for Emerging Brands Group, an incubator for on-trend, fast growing brands at Springdale, Arkansas-based Tyson Foods.

“We recognize that everyone has varying needs and preferences when it comes to home cooking,” Smith said. “The goal of the Consumer Products team is to consistently deliver new and differentiated products under the strong Blue Apron brand we've built. We believe this will enable us to cater to more households, and in turn expand our community of passionate home cooks.”

Pablo Cussatti, senior vice president of Operations, also will now report to Salzberg. Cussatti is a veteran supply chain and manufacturing executive with extensive experience managing large-scale operations including Pinnacle Foods, Campbell Soup and PepsiCo.

Blue Apron registered with the US Securities and Exchange Commission (SEC) to conduct an initial public offering on June 1. However, Amazon’s acquisition of Whole Foods has weighed on Blue Apron shares. Shares of Blue Apron fell 1 percent on news of the reorganization.

Blue Apron is best known for its meal kit delivery service, but the company also offers two other services — Blue Apron Wine, which is a direct-to-consumer wine delivery service, and Blue Apron Market, an e-commerce platform offering cutlery, cookware, prep tools and pantry items.