In a statement, BRF said management of international markets will be conducted under a single trading block named “International.” Previously, those markets were divided into Asia, Europe, Americas and Africa. Simon Cheng, who led BRF‘s activities in Asia in recent years, will oversee the International business.
The company’s “Brazil” segment will continue to be managed by Alexandre Almeida; Patricio Rohner will oversee “OneFoods,” which includes the business of BRF’s subsidiary dedicated to the Muslim market; and “Southern Cone” will include the markets of Argentina, Chile, Uruguay and Paraguay and will be under the supervision of Jorge Lima, who has led the business in the same region since 2016.
“The new structure reflects the maturation of the current organizational format,” BRF said. “The objective is to standardize and centralize business processes, maintaining a lean, efficient and stable organization, to ensure the effective functioning of a global organization.”