“I am excited to assume this new role which I feel is a once- in-a-lifetime career opportunity,” Cappasola said in a statement. “Del Taco is a unique company with a deep-rooted culture and a great team of people who care about elevating this iconic brand and each other. Working side by side with Paul over the past several years has uniquely prepared me for this role and I am confident that our team is going to build upon what we have already accomplished and take Del Taco to new heights.”
Cappasola joined Del Taco in 2008 in a senior leadership role, according to the company. He has served as chief brand officer since February 2011 and president of Del Taco since January 2017. In his previous roles Cappasola led Del Taco’s efforts in brand strategy, operations, marketing, menu development and culinary innovation.
“John is a dynamic, people-oriented brand leader who understands strategy and driving business results,” said Chairman Lawrence F. Levy in a statement. “John was instrumental in the development of our successful Combined Solutions strategy that has established a solid foundation for the brand and produced some of the top results in the industry over the past five years. Game changing new product innovation, highly effective marketing campaigns and dramatic improvements in the guest experience are a direct result of John’s leadership across our organization. The entire Del Taco family looks forward to working with John in this natural evolution of his leadership role.”