The casual dining chain revamped the mobile ordering app in partnership with Olo, a leading digital services provider. Through the app, customers can find their local Denny’s restaurant, place an order and pay for takeout or, where available, delivery through Olo’s dispatch delivery network. Customers also can place orders through new mobile and desktop functionality at Dennys.com which enables customers to choose pickup or delivery times, track their order and view their order history.
“Denny’s has always been a place where America can come and get their favorite breakfast, lunch and dinner dishes, literally at any time of day or night,” said John Dillon CMO for Denny’s. “With ‘Denny’s on Demand,’ we’ve taken that same ‘always open’ philosophy that is synonymous with our brand and expanded it to easy-to-use technology.”
In addition to the new online ordering platform, customers can place their order through social media. Denny’s will be one of the first foodservice operators to use online ordering functionality through Twitter. In the future, customers will be able to engage Denny’s ordering through Facebook via a branded chatbot.
“The launch of ‘Denny’s on Demand’ is the result of our commitment to leveraging new technology to reach a wider audience and make it even more convenient for today’s virtually connected guests to enjoy their favorite diner dishes,” Dillon said. “In the coming months, we will continue to enhance the Denny's experience for our guests, giving them even more ways to get exactly what they want from our menu, whenever — and now wherever — they want it.”