Wendy’s has upgraded the options on its competitive 4 for $4 menu by adding the Swiss Jr. Bacon Cheeseburger. The addition to the budget-friendly menu, announced Oct. 17, takes the company’s long standing classic and alters it to increase choices for customers.
“Consumers have taken to social media to share their love for our 4 for $ 4 Meal, letting us know it’s the best value around,” said Liz Geraghty, vice president of brand marketing at Wendy's. “With our newest addition of the Swiss Jr. Bacon Cheeseburger, customers will experience Wendy's great quality and taste with fresh beef and oven-cooked applewood smoked bacon at a price that can't be beat.”
The burger is made with fresh beef, applewood smoked bacon, lettuce, sliced tomato, a slice of Swiss cheese and topped with ranch dressing. The addition now gives diners the choice of a Jr. Bacon Cheeseburger, Crispy Chicken BLT or the Swiss Jr. Bacon Cheeseburger.