GREEN BAY, Wis. – The National Football League’s Green Bay Packers recently announced plans to open a bacon-themed concession stand at the team’s Lambeau Field. And Patrick Cudahy, a Smithfield Foods brand, was crowned “the official bacon.”
The agreement marks the first National Football League partnership for Patrick Cudahy and the first time the Packers will have an official bacon.
“Patrick Cudahy and Wisconsin are inseparable, and we are honored to partner with the Green Bay Packers,” said Bud Matthews, senior vice president of Patrick Cudahy. “We are looking forward to bringing Packer fans one-of-a-kind flavors that they’ll remember and love.”
The bacon-centric concession stand at Lambeau is called the Patrick Cudahy Pack House, and game-day Cheese Heads will be greeted with a menu that features bacon as an ingredient. For example, a signature item is the “The Pigskin,” a bacon-wrapped baked potato topped with chili, chopped bacon, cheddar cheese, sour cream and chives and bacon-crusted cheese curds served with bacon-ranch flavored dressing.
“The Packers are very pleased to welcome Patrick Cudahy to Lambeau Field and provide unique offerings for our fans,” Chad Watson, the Packers’ director of sales and business development, said in a statement. “We’re excited to team up with another company that calls Wisconsin home and offers such an outstanding product.”
The Pack House will be open on game days during the 2016 NFL season.