MADISON, Wis. – Cher-Make Sausage Company has been named a corporate partner of the Univ. of Wisconsin Athletics and its multimedia rights holder, Learfield’s Badger Sports Properties.
Under the multi-year agreement, Cher-Make products will be served at the university’s sports venues including Camp Randall Stadium and the Kohl Center. Cher-Make also will receive other corporate benefits and increased exposure through the partnership with the Badgers.
“Badger Sports are an important part of Wisconsin life and for generations Cher-Make Sausage has played an important part in the lives of Wisconites,” Tom Chermak, president of Cher-Make, said in a statement. “Bringing the best of Wisconsin together is truly exciting.”