SEAFORD, Del. – Allen Harim struck a deal with C&S Wholesale Grocers to distribute the poultry processor’s Nature’s Sensation brand of chicken to independent grocers nationwide. Chickens raised for the Nature’s Sensation brand never receive antibiotics and are fed a 100-percent vegetarian diet.
The Nature’s Sensation product line has grown 80 percent in the last year, and Allen Harim plans to continue expansion of the brand into other categories throughout the year.
“This partnership positions our company for tremendous growth moving forward,” Jack Coleman, senior director of sales and marketing for Allen Harim, said in a statement. “This is the largest and most progressive distributor in the marketplace so we are excited to see how this partnership will enhance our reach.”
The company recently unveiled a new logo and packaging that highlights the no antibiotics ever and 100 percent vegetarian fed attributes of the Nature’s Sensation products. Nature’s Sensation is one of three brands of poultry available through Allen Harim including Allen Harim traditional and Halal certified brands.
“We are very excited about this partnership with Allen,” Jason Lindsey, national poultry buyer for C&S Wholesale, said in a statement. “They are a great partner in this and give us the ability to provide a never ever program to all of our customers in this growing category.”