Colin Mitchell will continue to grow the McDonald's brand when he becomes the global vice president. 

OAK BROOK, Ill. – McDonald’s Corp. announced the appointment of Colin Mitchell to the position of global vice president, McDonald’s Brand. He will report to Silvia Lagnado, global CMO.

Prior to joining McDonald’s, Mitchell spent 16 years at Ogilvy&Mather, a New York City-based advertising, marketing and public relations agency, working with leading global brands including IBM, Coca-Cola, Cisco, and BlackRock, among others. He most recently served as head of Strategic Planning.

In his new role, Mitchell “…will be responsible for articulating the McDonald’s brand vision and positioning, and inspiring and guiding the organization to reinvigorate the Brand globally,” McDonald’s said. “He will be tasked with impacting major pieces of the McDonald’s Brand, including advertising, visual identity and packaging.”

Mitchell, a native of Scotland, has worked in London and New York for 20 years. He earned a degree in English Language and Literature (UK) and has published several articles on brand strategy. He is a Fellow of the non-profit Partnership for New York City and a board member of the Advertising Educational Foundation.

“Colin is widely respected as one of the brightest and most talented planners in the advertising industry and we are delighted to welcome him to McDonald’s at such an exciting and important time,” Lagnado said. “His invaluable experience working with major global companies and his passion for brand vision and strategy will have a lasting impact in our business.”