SARASOTA, FLA. — One way for a food company to pave the way for increased sales in a tough economy is to provide consumers with ideas on how to use — and extend use — of its deli products. To that end, Boar's Head has launched Boar's Head Friends & Family, a free e-mail newsletter showcasing original ways to incorporate deli products into meals.
The company’s e-newsletter features photos and instructions for preparing dishes that incorporate Boar's Head meats, cheeses and condiments with fruits and vegetables.
The twice a month updates feature seasonal menu suggestions and food for parties, ranging from potluck suppers to dinners and picnics.
"Our fully cooked deli meats and artisan cheeses make meal designs a cinch and delicious condiments also cut recipe preparation time down dramatically," said RuthAnn LaMore, Boar's Head director of communications. "Each update shows how to use Boar’s Head products, not just sliced thin for sandwiches, but thicker for main courses."