The memo was sent by LeAnn Richards, a franchisee based in Tucson, Ariz., and leader of a task force focused on the feasibility of all-day breakfast offerings.
"Serving all-day breakfast is likely the number-one request we hear from customers,” the company said in a statement sent to M+P by email. It didn’t go so far as to say the test market would go nationwide, however. “We know your mouth is watering, but there’s no news on this yet,” according to the statement.
McDonald’s Corp. was scheduled to announce its Q2 earnings July 23 as well as its June same-store sales.
“Serving all-day breakfast is likely the number one request we hear from McDonald’s customers. We’re testing it out in a few markets to learn more about this possibility. We know your mouth is watering, but there’s no news on this yet.”