TORONTO – Burger King's Chicken Fries are spreading their wings. A popular item in the United States, Burger King Canada is taking Chicken Fries to consumers across Canada. The new menu item follows the successful re-launch of Chicken Fries in the US.
“We’ve watched the tremendous buzz that the launch of Chicken Fries created in the US, much of it a result of their authentic great taste,” said Tracy Chin-Sam, marketing director for the Burger King brand in Canada. “It’s a fun, tongue-in-cheek campaign that has a lot of user-generated content shared amongst devoted Chicken Fries fans.”
The national marketing campaign began with a series of Twitter and Instagram posts over the past two weeks. The chain's newly launched Canadian presence on Twitter and Instagram adds a bigger digital footprint to the brand's growing presence on social media, the company said. New in-store creative including the Chicken Fries packaging accompanies the digital campaign.
In March, Burger King Corp. made Chicken Fries a permanent addition to the menus of participating restaurants. Shaped like french fries, Chicken Fries are made with white-meat chicken coated in a light, seasoned breading.