BEIJING – PwC China, a unit of PwC, announced plans to help food companies, investors and governments tackle food safety, security and integrity challenges through the company's Food Supply and Integrity program. The firm is offering its services in collaboration with AsureQuality, a New Zealand government-owned food safety and biosecurity company.

“Governments and food companies are being challenged like never before as basic fundamentals of trade and food supply are transformed,” said Raymund Chao, PwC China and Asia Pacific assurance leader and chairman-designate. “Globalization, complex supply chains and the competitive environment are creating food safety and quality risks on an industrial scale. It's a growing problem of risk that we're seeing across industries, but unfortunately food is an area where failures can be fatal.”

In November 2014 PwC China, PwC New Zealand and AsureQuality signed a cooperation framework agreement with COFCO, China's largest food company. PwC China, PwC New Zealand and AsureQuality are developing a new integrated food safety and quality framework for COFCO as part of the agreement.

Food Supply and Integrity services include corporate governance, supply chain integrity, fraud prevention, traceability, crisis management, and regulatory compliance and transaction services.