Hillshire Farm Naturals are nitrate- and nitrite-free.

CHICAGO – The Hillshire Brands Company has launched a new line of Hillshire Farm Naturals – better-for-you lunchmeats in time for back-to-school season.

The new line is available in four varieties, including Slow Roasted Turkey Breast, Hardwood Smoked Turkey Breast, Honey Roasted Ham and Black Forest Ham. The nitrite and nitrate-free lunchmeats contain no artificial ingredients, preservatives or colors.

“Hillshire Farm Naturals follows our tradition of delivering quality lunchtime solutions we know consumers will feel good about serving their family,” said Jeff Caswell, vice president and general manager, Hillshire Farm brand. “With Hillshire Farm Naturals we are expanding our offerings to provide consumers with another high-quality, fresh-tasting lunchmeat option.”

Packaged in a double-sealed re-sealable tub, Hillshire Farm Naturals are available for a suggested retail price of $4.48 per package.