The Steakhouse Jr. Cheeseburger Deluxe represents the chain's efforts to deliver on its promise of value while drawing sales through menu innovations. The steakhouse burger is $1.49 at participating stores.
"The Steakhouse Jr. Cheeseburger Deluxe features steakhouse-inspired flavors, such as savory seasoning and garlic aioli, bringing premium ingredients you wouldn't expect to find on a value menu," said Liz Geraghty, Wendy's vice president, Brand Marketing. "This delicious new addition to the Right Price Right Size Menu delivers on our continued promise to give consumers new taste experiences on any budget."
The Wendy's Right Price Right Size Menu features items five different cheeseburgers, three types of chicken wraps, two side salad options, chili, a chicken sandwich and other items. Menu options start at 99 cents. The company said the value menu is one component of Wendy's brand transformation that includes menu innovation; re-imaging of restaurants; an updated Wendy's logo; new uniforms; new menu boards and packaging and an updated website.