Visitors to the stadium will find a wide variety of beef products under the Nolan Ryan Beef brand, including hot dogs and steak sandwiches. Additionally, a new concession, Texas Legends Grill, will exclusively feature Nolan Ryan Beef.
“As the Official Beef of the Houston Astros, we are very excited about this partnership. It’s a great opportunity to support this organization and bring our high quality, delicious beef products to Astros fans at Minute Maid Park,” said Don Mason, vice president of sales and marketing for Nolan Ryan Beef.
Promotional efforts include The Nolan Ryan All-Natural Texas Beef 10K!. Guests at the stadium will receive a coupon valid for $2 off Nolan Ryan All-Natural Beef products each time the Astros strike out their opponent 10 times within a home game. The coupons are valid at Kroger, the exclusive retailer of Nolan Ryan All-Natural Texas Beef.