“The renaming of our corporate brand to WH Group reflects the increasingly global reach of our operations, which combine the largest pork production companies in China and the United States and cater to consumers globally,” said WH Group Chairman and CEO Wan Long. “It also symbolizes our ambition to be a world-leading company known for food products that meet best-in-class standards of quality, nutrition and safety.”
According to the company’s website, The WH Group name is derived from “Wanzhou Holdings” where the Chinese characters “Wan” and “Zhou” connote eternity and continents respectively, while the WH Group logo design depicts four streams representing the Earth’s four major oceans, separating the space into five parts to represent the world’s continents.
The newly named WH Group is the controlling shareholder of Henan Shuanghui Investment & Development Co. Ltd., China’s largest meat processing business, and now owns Smithfield Foods, the world's largest pork processor and hog producer. The group is also a shareholder of Campofrío Food Group, Europe’s leading packaged meat processor. Henan Shuanghui Investment & Development and Smithfield will retain their respective brand names.
According to the company, WH Group’s mission will continue to be delivering quality, tasty and nutritious animal protein products worldwide, anchored on a safety-first priority. Its strategy remains focused on creating sustainable value by embracing a visionary management philosophy rooted in continuous innovation, with a long-term and forward-thinking perspective.
Among its growth initiatives, WH Group is focused on increasing exports from the United States to Asia, building a global trading platform and exploring opportunities to work with Smithfield to develop premium products for the Chinese market.