Drugs like Wegovy and Ozempic have dramatically changed how and what people are eating, especially protein products. As more consumers access and use such medications, they are changing their diets by avoiding some indulgent foods and adding more meat and poultry. Just how common are these medications right now? What are some of the more notable dietary shifts and how can meat and poultry producers meet the needs of this growing audience? Discover and pursue new market opportunities in the era of weight-loss drugs.