Amazon files for meal kit trademark
July 17, 2017
by Erica Shaffer
Amazon already sells some meal kits by Tyson Foods (see above) and Martha Stewart.
SEATTLE – Following its $13.7 billion acquisition of Whole Foods Markets, Amazon recently filed a trademark application for meal kits.
The kits will be composed “… meat, poultry, fish, seafood, fruit and/or and vegetables and also including sauces or seasonings, ready for cooking and assembly as a meal…” The application also mentions “…frozen, prepared and packaged meals and food kits consisting primarily of grains, rice noodles, pasta or bakery products…”
The tagline is, “We do the prep. You be the chef.”
A customer loyalty program associated with the meal kits may also be in the works. The trademark application mentions “… customer loyalty rewards program for shoppers, namely, providing incentive award programs for customers through the issuance and processing of loyalty points and loyalty coupons for frequent use of participating company’s goods and services…” and services related to the loyalty program.
Amazon is joining a fast-growing meal kit market. Springdale, Arkansas-based Tyson Foods Inc. debuted Tyson Tastemakers in 2016. And Martha Stewart partnered with Marley Spoon, a subscription meal delivery service, to convert Stewart’s 18,000 recipes into meal kits called Martha & Marley Spoon. Both meal kits are sold through AmazonFresh.