General Mills expands frozen chicken meal solution
Aug. 3, 2016
by Erica Shaffer
Freezer to Plate sauces solve the age-old problem of forgetting to thaw something for dinner.
MINNEAPOLIS – The Food Safety and Inspection Service of the US Dept. of Agriculture says there are three safe ways to thaw food — in the refrigerator, in cold water and in the microwave. Thawing food safely takes time, but General Mills has a safe and flavorful solution called Freezer to Plate, an expansion of the company’s Good Table product line.
Freezer to Plate lets consumers combine rice or pasta with water, add chicken straight from the freezer along with one of four sauces — Lemon Garlic Herb, Marsala, Southwestern or Teriyaki. Bake for 45 minutes, and dinner is ready. General Mills said Freezer to Plate is free of artificial flavors and colors and high fructose corn syrup.
“Everyone can relate to the frustrations associated with a planned dinner gone wrong, with the classic example of failing to set the chicken out in the morning being a common occurrence,” said Liana Miller, marketing communications planner for The Good Table. “Those collective experiences really served as the inspiration for Freezer to Plate, as we set out to develop a ‘go-to’ product to turn to in those meal planning crunch times. It’s a convenient, easy, flavorful way to bring the family together.”
Freezer to Plate is available at Walmart stores and other select retailers at a suggested retail price of $2.99.