Oberto partners with Tough Mudder
April 8, 2014
by Meat&Poultry Staff
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SEATTLE – Oberto, a leading producer of jerky snacks, announced the brand is the official beef jerky of Tough Mudder Extreme Endurance Challenges. The partnership is part of Oberto’s drive to promote Oberto America’s PROtein
campaign which positions the company’s jerky products as an ideal high-protein snack option.
"Partnering with Tough Mudder is a great opportunity for us to showcase our all natural jerky at events with fans looking to 'Eat Excellent' and 'Be Excellent,'" said Greg Yahn, vice president of marketing for Oberto Brands. "The Mudders participating in these events are living active lifestyles, and those who take on the fit challenges are helping raise awareness and funds to support Wounded Warrior Project -- something that is very important to us here at Oberto."
Tough Mudder is a leading obstacle course series that challenges participants’ toughness, fitness, strength, stamina and teamwork. Oberto will be represented at all Tough Mudder events in North America with on-site sampling opportunities. Oberto also will make donations to the Wounded Warrior Project totaling $100,000.
"Oberto is a terrific match for WWP because we strive to encourage warriors to nurture their minds and bodies, and Oberto's focus on helping consumers maximize their active, healthy lifestyles aligns with our values," said Brea Kratzert, Strategic Partnership director at Wounded Warrior Project. "We are excited about the awareness Oberto can bring to Wounded Warrior Project and are grateful for their donation."