The “Beef. It’s What’s For Dinner” slogan has been heard on the radio and television for years. Now, the National Cattlemen’s Beef Association believes it’s time to give digital and social media a try.
After starting the online venture TheSteakSource.com in August 2016, president, and CEO Lee Seelig says the website is another piece in the larger businesses he runs which includes Main Street Wholesale Meats and its retail store, The Farmingdale Meat Market.
Dagan Xavier, co-founder of Label Insight, explains his company’s role in the supply and packaging side of meat production and how the SmartLabel technology facilitates transparency between companies and their customers.