For his book, The Battle to do Good: Inside McDonald’s Sustainability Journey, Langert says he interviewed about 51 people who were part of McDonald’s sustainability journey during his time with company. According to Langert, no company goes it alone when it comes to sustainability. But if sustainability is a team sport, who do you want to play for your side?
The “Beef. It’s What’s For Dinner” slogan has been heard on the radio and television for years. Now, the National Cattlemen’s Beef Association believes it’s time to give digital and social media a try.
After starting the online venture TheSteakSource.com in August 2016, president, and CEO Lee Seelig says the website is another piece in the larger businesses he runs which includes Main Street Wholesale Meats and its retail store, The Farmingdale Meat Market.