Convenience and protein are fueling innovation in heat-and-eat prepared foods, products merchandised in both the retail refrigerator and freezer.
Just in time for summer, Ready Pac Foods, Irwindale Foods, California, a wholly owned subsidiary of Bonduelle, is turning up the heat with the launch of its limited-edition Roasted Corn and Pulled Pork Bistro Bowl. This new salad, with right-off-the-grill flavors, gives consumers the taste of summer they want in a convenient and healthy way. The salad features smoky poblano peppers and tender, seasoned pulled pork on top of a crisp chopped blend of romaine and iceberg lettuces. The consumer tops it with creamy chili lime dressing, cheese cornbread croutons and a barbecue sauce drizzle.
“Consumers should be able to indulge in delicious summer barbecue flavors in a convenient way without sacrificing healthy eating,” says Nannette Richardson, vice president at Ready Pac. “We developed the [new salad] after seeing pulled pork grow 21 percent as an ingredient on restaurant menus over the last five years. Combined with corn, one of the ingredients consumers found most appealing for the upcoming summer season, our newest limited-edition salad gives them the summer grilled taste they crave.”