NCC urged transparency to avoid confusing consumers in its comments to the USDA. 

The JBS subsidiary said it can expand its brand to more consumers and retailers.

The two companies plan to put the product on US shelves by next year.

Plant-based meals startup to grow direct-to-consumer business, expand into offline channels.

The Missouri wholesaler distributes specialty meat products.

The company said the item is estimated for six people to consume.

The company is also offering new plant-based ‘chicken shreds.’

New plant-based format comes with buffalo sauce for easy preparation.

Safeway supermarkets will offer the new products in 216 stores throughout the region.

The plant-based products use yellow peas.