“Kingsford is a highly respected brand across categories with exceptional consumer awareness. This partnership is a natural fit for Buddig as we continue to grow our product line of fresh, great-tasting meats,” said Tom Buddig, executive vice president of Carl Buddig & Company. “We’re excited to expand our line of pre-cooked barbecued ribs and entrees under the Kingsford brand while continuing to drive synergies with their barbecue sauces, flavored charcoal and grilling products.”
Kingsford entered the food category this year with the launch of its Kingsford BBQ sauces and Dry Rub. The Kingsford Products Company is a wholly owned subsidiary of Oakland, California-based The Clorox Company.
The new barbecue meals will feature hardwood, slow-smoked taste made with simple, real ingredients and without high fructose corn syrup, artificial flavors or preservatives.
The Kingsford launch in supermarkets, club stores, foodservice and military channels will be supported by Buddig’s national sales and distribution network.
“Consistent with our Kingsford food strategy to expand the brand through licensing, we are excited to partner with Carl Buddig to launch this new line of Kingsford smoked ribs and barbecue meats,” said Rory Wehrlie, associate director of alliances at The Clorox Company. “We look forward to building on Kingsford’s 90-plus years of grilling expertise to offer high-quality Kingsford branded barbecue foods that create significant value for the category and consumers.”
