MADISON, WIS. — The Oscar Mayer brand will give away up to $1 million worth of hot dogs to help usher in the barbecue season.

On May 20, starting at 9 a.m. (EDT), consumers can log on to and print out a coupon for a pack of Oscar Mayer Jumbo Beef Franks.

In other news, Oscar Mayer’s Wienermobiles are traveling the country asking hot dog fans how they'd top Oscar Mayer Jumbo Beef Franks. Those who visit Wienermobile events will get the chance to top a Jumbo Beef Frank with their favorite topping combinations and get their photo taken with their creation.

The brand also launched two new products this season, Oscar Mayer Premium Beef & Cheddar Franks and Oscar Mayer Jalapeno & Cheddar Franks.

Consumers can also enter a sweepstake for a chance to win a Labor Day grill-out, complete with a visit from the Wienermobile. Oscar Mayer Premium Beef Franks are available nationwide at a suggested retail price of $3.99.