The company developed the site as an easy-to-use resource for retail, foodservice and consumers. Only 13 percent of cattle meet the company's selection criteria for the 1855 beef brand, and the website details JBS USA's process and illustrates the attributes of the company's premium USDA Prime and Upper Two-Thirds Choice Angus program. Retail and foodservice customers can access sales and marketing support and tools at the website.
"Connecting with consumers and providing educational tools is a critical element of our business," said Katy Bruce, brand manager at JBS USA. "With the increasing popularity of online resources, 1855Beef.com is essential to effectively communicating with customers and consumers about our signature 1855 Black Angus Beef program."
JBS USA is a subsidiary of JBS SA, the world's largest animal protein processor.