GREELEY, Colo. – JBS USA has launched, a new website for foodservice and retail operators that highlights the company's premium natural beef program.

"With the launch of, we dispel the mystery of Natural beef," said John Punis, director of Natural beef brands at JBS USA Beef. "This new site explains our Natural approach to producing consistently superior beef, shares delicious consumer recipes and provides our customers with a valuable resource to make their business stronger."

JBS USA is a wholly-owned subsidiary of JBS SA, the world's largest meat processor.