The first campaign includes a 30-second spot that depicts what Smashburger says differentiates the brand from its competitors — the smashing technique that promotes a perfect sear and seals in juices.
“Since opening our first restaurant in 2007, we set out to become the most innovative better burger restaurant concept in the industry by taking the path less traveled, so pushing the envelope to differentiate ourselves from leading restaurant brands has always been in our DNA,” said Jeremy Morgan, senior vice president of marketing for Smashburger. “Up until this point, we have had success telling our brand story through social media, local marketing, word of mouth and radio programs, so we’re excited to add TV advertising to the mix and give our guests a true visual of what our premium, smashed fresh burgers are all about.”
The new television spot will debut on select cable and broadcast stations in Smashburger’s home market of Denver; Dallas; Salt Lake City; St. Louis, Mo.; Sacramento, Calif.; Springfield, Ill.; and Tyler, Texas.