CHELSEA, MASS. — Kayem Foods, the largest meat processor in New England, and the Boston Red Sox have entered into a multi-year sponsorship and licensing agreement to manufacture and distribute the Fenway Franks line of hot dogs and make Kayem Franks the Official Hot Dog of the Boston Red Sox and Fenway Park.
Kayem reformulated the line of Fenway Franks as part of the agreement and will introduce a new, improved product on Opening Day 2009 at the ballpark and in retail stores throughout New England. Fenway Franks will also have a new look and be an improved quality product, according to a news release.
"For the past 100 years, Kayem Foods has guided historic brands and a partnership with the Boston Red Sox franchise continues this time-honored tradition," said Matt Monkiewicz, vice-president of marketing at Kayem Foods Inc. "As Kayem celebrates its Centennial anniversary in 2009, we cannot think of a better way to begin our second century than by partnering with baseball's greatest franchise and its legendary nation of loyal fans. Kayem is privileged to deliver high quality, delicious franks that will enhance the fan experience for millions of hot dog connoisseurs at Fenway Park and throughout the region."
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