MADISON – Oscar Mayer launched a "Bacon Barter" promotion which allows consumers to follow the journey of actor-comedian Josh Sankey who will attempt to trade bacon for food, gas lodging and other necessities while on a cross-country road trip.
Beginning Sept. 10, Sankey will be drive from New York to Los Angeles with a trailer carrying 3,000 lbs. of Oscar Mayer's Butcher Thick Cut bacon. The route will include "bacon-loving locales" such as Charleston, W. Va.; Louisville, Ky.; Chicago; and Council Bluffs, Iowa, according to the New York Times.
Consumers can follow Sankey's adventures on Twitter, youtube.com/OscarMayer, and baconbarter.com.