DAVIS, Calif. – Superior Farms, North America’s largest processor and marketer of lamb, is partnering with Meat & Livestock Australia (MLA) to market Australian lamb burgers and sliders in the United States. Announced at the National Restaurant Association Show 2012 in Chicago, this partnership marks the first time Australian lamb burgers will be commercially produced and readily available for the US foodservice industry.
These products are the latest additions to a line of lamb products that provide an alternative to traditional hamburgers. Not only are Australian lamb burgers and sliders an easy and convenient menu option, these products offer a great way to introduce lamb to US consumers who have never tried it, said Tina Roberts, Superior Farms’ assistant vice president marketing and culinary business development.
“Today’s foodie is interested in new items that will add variety to their Rolodex,” Roberts said. “This is an easy way for chefs to try lamb and introduce it to customers at their restaurants.”
Lamb regularly appears as an entrée at successful restaurants and younger generations are interested in trying lamb as they seek unique and flavorful dishes, according to MLA research.
Davis, Calif.-based Superior Farms, an employee-owned company, operates six manufacturing and distribution centers in the US. Meat & Livestock Australia (MLA) is a producer-owned company, working in partnership with industry and government to achieve a profitable and sustainable red meat and livestock (cattle, sheep and goats) industry in Australia.