MINNEAPOLIS – Wright Brand Bacon, a division of Tyson Foods, is signing on for a second year as a sponsor of FLW, the world’s leading tournament-fishing organization.
"The partnership that we have developed with Wright Brand Bacon is very special, and we are pleased to have them back in 2012," said Trisha Blake, president of FLW marketing division. "Our fans and anglers appreciate quality bacon and for the past year have had the opportunity to experience some of the best smells and tastes in the bacon industry. We are happy it will continue for another year."
Wright’s sponsorship will retain exposure across all platforms of FLW including tournaments, expos, multiple websites and magazines.
Wright Brand will continue serving bacon samples and give away branded merchandise as part of the the Walmart FLW Tour stops and College Fishing Festivals.
|Enhance your industry IQ
Sign up for our free newsletters to stay informed on each day’s news and trends