RICHARDSON, Texas – There will be more wings than usual being served at Wingstop locations on Super Bowl Sunday. The chain, which specializes in chicken wings, said it estimates 5.6 million wings will be served across the 500 restaurants in the chain.
The company has seen a steady increase in Super Bowl Sunday business since Wingstop was founded almost 20 years ago. The company predicts 2012 sales will increase 12 percent over last year.
"Wings are becoming the go-to snack for Super Sunday parties," said Jim Flynn, Wingstop president and chief executive officer. "The menu at a watching party has become almost as important as who wins the game. Our fans place orders weeks early, and Wingstop starts prepping for the big day months in advance."
The company also noted that:
• If Wingstop meets its one-day sales expectations, it will mark the 12th straight year the chain has set a sales record on Super Sunday.
• The most popular wing flavors on Super Sunday are Original Hot, Lemon Pepper and Hickory Smoked BBQ, with Original Hot accounting for 31 percent of wing orders.
• Wingstop sales on Super Sunday are, on average, 290 percent over the typical Sunday.