COLUMBUS, OHIO — Bob Evans is introducing the BOBurrito, which is a breakfast burrito available in a Meat Lovers or a Western variety.

The new product is available only this winter and is stuffed with eggs, Pepper Jack cheese, diced onion and the choice of filling. It is available for $5.99.

Bob Evans is using Facebook, a new web site (, and a five-stop college tour to promote the product.

"Social media tools like Facebook and Twitter are how people communicate today," said Mary Cusick, senior vice-president of marketing. "We think it’s the best way to reach a new customer base than we’re used to, gain some insight into that demographic and hopefully introduce a new generation to the home of homestyle."