SARASOTA, Fla. – Boar's Head Brand announced the launch of its new No Salt Added Oven Roasted Turkey Breast. The product is the lowest sodium turkey item with 55 mg of sodium per 2-oz. serving.

"We are proud to offer this new, lower sodium option to consumers," said RuthAnn LaMore, director of communications for Boar's Head Brand. "Boar's Head has been providing lower sodium alternatives for the past 25 years and there are more than 20 meats and cheeses in our lower sodium portfolio. The No Salt Added Turkey Breast continues to deliver on our commitment to provide healthy, nutritious choices without compromising on taste."

Boar's Head Brand was the first deli meat and cheese manufacturer to sign on to the National Salt Reduction Initiative (NSRI) announced by New York City Mayor Michael Bloomberg in 2011, the company said.