According to the company, no other company offers such a wide variety of ethnic-inspired chicken deli meats. Available in 200-g. packs at major grocery stores across Canada, the new flavors include Moroccan, Bombay, Shawarma, Lime & Herb, Cooked (also available in half-roast) and Smoked (also available in half-roast).
Seeing that more than one million Muslims reside in Canada, demand for Halal chicken options is increasing. Simultaneously, the interest in Halal products is growing beyond the Muslim community to include a growing number of health-conscious Canadians interested in food preparation.
"According to the World Halal Forum, Canadians spend about $350 million (US$339 million) a year on Halal protein products," said Salman Faisal, Zabiha Halal Brand Manager, Maple Lodge Farms. "More Canadians are searching for new Halal food options and we're pleased to provide new, innovative, quality products to our valued customers."
Halal processing at Maple Lodge Farms is managed by practicing Muslim employees. The Zabiha Halal line is certified by the Islamic Society of North America - offering the community 100 percent confidence in the quality of Maple Lodge Farms Halal products.
Maple Lodge began promoting the new Zabiha Halal products in September with a national print and broadcast advertising campaign in ethnic media outlets across Canada.
Maple Lodge Farms claims to be Canada's largest independently owned poultry processor, based in Brampton, Ontario.