OMAHA – ConAgra Foods, in partnership with shopping and trends expert Phil Lempert – known as the "Supermarket Guru” – launched a new "Smarter Shopping" iPhone app. The free mobile app features Lempert’s tips to help consumers shop smarter so they save money, eat better and expand their knowledge of the latest food news and trends.

"Thanks to my partnership with ConAgra Foods, consumers can now get handheld access to my weekly grocery shopping tips, food trends, recall information and more with a free iPhone app," Lempert said.

Features of "Smarter Shopping" include Lempert's Tip of the Week, which helps consumers make better shopping decisions and save more money at the cash register. In addition to weekly coupons and frequent shopper cards consumers already use, Lempert's tips show the "hidden ways to save."

The Smart Substitutes feature gives tips on replacement options for common recipes ingredients for health, allergy or weight control reasons.

"As consumers become more and more discerning of their food purchases, the Label Translator can help demystify ingredients in one, quick tap," Lempert says. "For example, learn that carrageenan is actually just seaweed, or that docosahexaenoic acid is essentially an Omega-3 fatty acid and good for you."

The app is available at the iTunes store.