"DARE presents a challenge to consumers with contemporary and complex flavors," said Daniel Marple, brand director, ConAgra Foods. "It really is a whole new platform for us — spicier flavors, spicier names and even spicier packaging."
Slim Jim plans to extend the DARE line in the future. The DARE attitude is captured with a little fun taunting inside the packaging with sayings such as "Man up and take the next bite!," and "You started this dare. Now finish it!"